Typography, branding

The Step font is a display font, which was inspired by the Willis Building, a commercial building that located in london.

It contains some unique features like stepped design, curved planes and glass exterior.

Based on the building's prominent external form, the font contains three steps and curved element. The idea of 3D form and one point perspective, is trying to imitate the side of the building

Combinding the shape of Willis Building and Step font, I also created a logo with letter 'W', and used it as a brand identity.